App Promo Video
Awababy is an app designed to decode why babies cry through the sound of their cries. Taking charge of the project's design since its inception in 2022, I am now embarking on creating a new promotional video to coincide with this year's app update.
Though the project only commenced last week and remains a work in progress, I believe it will serve as an excellent showcase of my work process, hence my decision to prepare this presentation.
I am immensely enjoying working on this project and hope you will too.
For more information about the app, you can visit the link below.
April 24, 2024
*Work in progress
Ideation
My journey with the Awababy project began when one of my Instagram drawings caught the attention of a team member. They asked me to create a teaser illustration for the Awababy app's social media channels. This led to my involvement in overseeing the app's product design. The app's theme revolves around the underwater world, with a whale mascot and bubbles as a significant thematic element. Despite challenges in implementing my illustration style within the app, I saw its potential for use in advertising videos.
The planner behind the Awababy project aimed to address loneliness and depression experienced by individuals starting their journey of childcare. Inspired by this cause, I aim to create advertisements that bring joy and healing to people's lives, even amidst adversity.
Storyboarding & Styleframes
Thank you
